Privacy Policy

Effective date: September 24, 2014

Welcome to Huddlr (“Huddlr,” “we,” “us” or “our”). Huddlr provides a fast, personal and fun way for you to create, share, and view information about events with friends See when other members of an event’s guest list arrive and leave in real-time. Our Privacy Policy applies to all visitors, users, and others who access the Services (“Users”). Please read it carefully. By using any of the Services described below, you are acknowledging that this Policy applies to your use of the Services. Huddlr is based in the United States and the information we collect is governed by U.S. law. By accessing or using the Services or otherwise providing information to us, you consent to the processing and transfer of information in and to the U.S. and other countries. Our Privacy Policy explains how we collect, use, share, disclose and protect information in relation to our mobile services, web sites, and any other online products, services or software (collectively, the “Services”) provided by or in connection with Huddlr, LLC. and our subsidiaries (collectively, "Huddlr").

By using our Services you understand that we are providing a platform for you to post content, including location information, messages and other materials (“User Content”), to the Services and to share User Content publicly. This means that other Users may search for, see, use, or share any of your User Content that you make publicly available through the Service, consistent with the terms and conditions of this Privacy Policy and our Terms of Use.


  1. Information Collection
  2. Information Usage
  3. Information Sharing
  4. Storage of Information
  5. Determining and Sharing Location
  6. Your Choices
  7. Children's Privacy
  8. Other Web Sites and Services
  9. How to Contact Us About a Deceased User
  10. How to Contact Us
  11. Changes to Our Privacy Policy

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1. Information Collection

We collect information you provide directly to us.

For example, when you:

  • Use the Services to create, share, view or post within virtual events or gatherings (“Huddles”);
  • Request customer support or otherwise communicate with us;
  • Create, share, view or post within Huddles. We collect, process and store the contents of the Huddles (such as location data and exchanged messages). We also collect information about the number of Huddles created, viewed, posted within and shared amongst you and your friends and which friends you huddle with most frequently;
  • Register for a Huddlr account and provide your username, password and e-mail address;
  • Provide profile information for your user profile (e.g., first and last name, picture, phone number, age, birthday, home city, and usernames of other social media services). This information allows us to help you or others be “found” on Huddlr;
  • Create User Content (e.g., location information, messages, and other materials) that you post to the Services;
  • Communicate with us. For example, we may send you Service-related emails (e.g., account verification, changes/updates to features of the Service, technical and security notices). Note that you may not opt-out of Service-related e-mails;
  • Choose to provide us with other information about yourself.

Finding your friends on Huddlr:

  • If you choose, you can use our “Find friends” feature to locate other people with Huddlr accounts either through (i) your contacts list, (ii) third-party social media sites or (iii) through a search of names and usernames on Huddlr;
  • If you choose to find your friends through (i) your device’s contacts list, then Huddlr will access your contacts list to determine whether or not someone associated with your contact is using Huddlr;
  • If you choose to find your friends through a (ii) third-party social media site, then you will be prompted to set up a link to the third-party service and you understand that any information that such service may provide to us will be governed by this Privacy Policy;
  • If you choose to find your friends (iii) through a search of names or usernames on Huddlr then type a name to search and we will perform a search on our Services;
  • Note about “Invite Friends” feature: If you choose to invite someone to the Services through our “Invite friends” feature, you may select a person directly from the contacts list on your device and send a text or email from your personal account. You understand and agree that you are responsible for any charges that apply to communications sent from your device, and because this invitation is coming directly from your personal account, Huddlr does not have access to or control this communication;

Usage and Analytics information:

  • For the purposes of this Privacy Policy, third-party organizations, vendors and consultants who carry out work on behalf of Huddlr are defined as “Service Providers.” We and our Service Providers use third-party analytics tools to help us measure traffic and usage trends for the Service. These tools collect information sent by your device or our Service, including the web pages you visit, add-ons, and other information that assists us in improving the Service. We and our Service Providers collect and use the analytics information with analytics information from other Users so that it cannot reasonably be used to identify any particular individual User. We may, however, share personally identifying information with our Service Providers as discussed in Section 3 of this policy. We do not share personally-identifying information (e.g. name, e-mail address, phone number, user name, unique device identifier) on Users with third party providers of analytics information. We may, however, provide anonymized and/or aggregated data to third party advertising partners.

Log Information:

  • We and our Service Providers may log information about your use of our Services, including information automatically reported by your browser each time you make a request to access (i.e., visit) a web page or app such as browser type and language, access times, pages viewed, your IP address, referring/exit pages and URLs, number of clicks and how you interact with links on the Services, domain names, landing pages, pages viewed, and other such information. We may also collect similar information from emails sent to our Users which then help us track which emails are opened and which links are clicked by recipients. The information allows for more accurate reporting and improvement of the Service.

Device Information:

  • When you use a mobile device like a tablet or phone to access our Services, we may access, collect, monitor, store on your device, and/or remotely store one or more “device identifiers.” Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device’s operating system or other software, or data sent to the device by Huddlr. A device identifier may deliver information to us, a Service Provider, an affiliate, or to a third party advertising partner about how you browse and use the Service and may help others or us provide reports or personalized content and ads. Some features of the Services may not function properly if use or availability of device identifiers is impaired or disabled. We and our Service Providers may collect information about the computer or device you use to access our Services, including the hardware model, operating system and version, MAC address, unique device identifier, phone number, International Mobile Equipment Identity (“IMEI”) and mobile network information. In addition, with your consent, the Services may access your device’s native phonebook and image storage applications to facilitate your use of certain features of the Services. For more information about how you can control our access to these applications, please see “Your Choices” below.

Location Information:

  • We and our Service Providers may collect information about the location of your device to facilitate your use of certain features of our Services and for any other purpose described in this privacy policy. For more information about how you can control our collection of location information, please see “Your Choices” below.

Cookies and similar technologies:

  • When you visit the Services, we and our Service Providers may use cookies and similar technologies like pixels, web beacons, and local storage to collect information about how you use Huddlr and provide features to you. Cookies are small data files stored on your hard drive or in device memory that help us to improve our Services and your experience, see which areas and features of our Services are popular and count visits. We may also collect information using web beacons (also known as “tracking pixels”).
  • We may ask third party advertising partners or Service Providers to serve ads or services to your devices, which may use cookies or similar technologies placed by us or the third party. For more information about cookies, and how to disable them, please see “Your Choices” below.


  • Metadata is technical data that is associated with User Content. For example, Metadata can describe how, when, and by whom a piece of User Content was collected and how that content is formatted.
  • Users can add or may have Metadata added to their User Content. This makes your User Content more searchable by others and more interactive.

Information we collect from other sources:

  • We and our Service Providers may also obtain information from other sources and combine that with information we collect through our Services. For instance, when you complete in-app purchases from your mobile device, we may collect information about you from the provider of your device operating system when they process the purchases on our behalf. Please note that we do not receive your payment method or payment card or other financial account information from the operating system providers.

2. Information Usage

In addition to some of the specific uses of information we describe in this Privacy Policy, we may use information that we receive for various purposes, including to:

  • Help you efficiently access your information after you sign in;
  • Remember information so you will not have to re-enter it during your visit or the next time you visit the Services;
  • Improve the Services and provide personalized content and information to you and others, which could include online ads, content, other forms of marketing or features that match user profiles or interests;
  • Provide, maintain, improve, test, and monitor the effectiveness of our Services;
  • Provide and deliver the products and services you request, process transactions and send you related information;
  • Develop and test new products, features and content;
  • Monitor and analyze metrics and trends, usage and activities in connection with our Services such as total number of visitors, traffic, and demographic patterns;
  • Diagnose or fix technology problems;
  • Automatically update the Huddlr application on your device;
  • Respond to your comments, questions and requests and provide customer service;
  • Send you technical notes, updates, security alerts and support and administrative messages;
  • Communicate with you about products, services, offers, promotions, rewards, and events offered by Huddlr and others, and provide news and information we think will be of interest to you;
  • Link or combine with information we get from others to help understand your needs and provide you with better service;
  • Detect, investigate and/or prevent fraudulent, unauthorized or illegal activity; and
  • Carry out any other purpose for which the information was collected.

3. Information Sharing

We may share information about you as follows, as otherwise described in this Privacy Policy or with your consent or at your direction. Parties with whom we may share your information:

  • Our Affiliates. We and our agents may share User Content and your information (including but not limited to, information from cookies, log files, device identifiers, location data, and usage data) with businesses that are legally part of the same group of companies that Huddlr is part of, or that become part of that group (“Affiliates”). Affiliates may use this information to help provide, understand, and improve the Services (including by providing analytics) and Affiliates’ own services (including by providing you with better and more relevant experiences). But these Affiliates will honor the choices you make about who can see your photos.
  • Third Party Service Providers. We also may share your personal-identifying information as well as information from tools like cookies, log files, and device identifiers and location data, with third-party organizations, vendors and consultants who need access to such information to carry out work on our behalf (“Service Providers”). Our Service Providers will be given access to your personally-identifying information as is reasonably necessary to provide the Services under reasonable confidentiality terms. These service providers may also use cookies, web beacons and other technologies to collect information about your use of the Services and other websites, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used to, among other things, analyze and track data, determine the popularity of certain content and better understand your online activity.
  • Third Party Advertising Partners. We may also share certain information such as cookie data with third-party advertising partners. This information would allow third-party ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. We may remove parts of data that can identify you and share anonymized data with other parties. If we do so, we will require those parties to agree not to re-identify such anonymized data. We may also combine your information with other information in a way that it is no longer associated with you and share that aggregated information.
  • Other Users of the Services. If your location services are turned on, other guests of Huddles that you have RSVP’d to will have access to real-time information about when you arrive and leave said Huddles. In addition, all your unblocked friends will be automatically notified of your arrival or departure of certain locations selected by Huddlr (“Public Huddles”). Public Huddles will be identified as such for the benefit of Users.

Your information will be shared with other Parties with whom you may choose to share your User Content:

  • Any information or content that you voluntarily disclose for posting to the Services, such as User Content, becomes available to the public, as controlled by any applicable privacy settings that you set. Once you have shared User Content, that User Content may be re-shared by others;
  • If you remove information that you posted to the Services, copies may remain viewable in cached and archived pages of the Service, or if other Users or third parties have copied or saved that information;
  • With other users when you Huddle with them, including your location information and the contents of the Huddle you share with them;
  • With users and others who view your profile photo or other information you choose to share.

What happens in the event of a change of control:

  • If we sell or otherwise transfer part or the whole of Huddlr or our assets to another organization (e.g., in connection with, or during negotiations of a transaction like any merger, bankruptcy, dissolution, liquidation, sale of company assets, financing or acquisition of all or a portion of our business to another company), your information such as name and email address, User Content and any other information collected through the Services may be among the items sold or transferred. You will continue to own your User Content. The buyer or transferee will have to honor the commitments we have made in this Privacy Policy.

Responding to legal requests and preventing harm:

  • We may access, preserve and share your information in response to legal process or a request for information (like a search warrant, court order or subpoena) if we have a good faith belief that disclosure is required by or in accordance with any applicable law, rule, or regulation. This may include responding to legal requests from jurisdictions outside of the United States where we have a good faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards. We may also access, preserve and share information when we have a good faith belief it is necessary to: detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; and to prevent death or imminent bodily harm. Information we receive about you may be accessed, processed and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm.

4. Storage of Information

Where we Store and Process Your Information:

  • Your information collected through the Service may be stored and processed in the United States or any other country in which Huddlr, its Affiliates or Service Providers maintain facilities.
  • Huddlr, its Affiliates, or Service Providers may transfer information that we collect about you, including personal information across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction.
  • By registering for and using the Services you consent to the transfer of information to the U.S. or to any other country in which Huddlr, its Affiliates or Service Providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.

Safeguarding Information:

  • Huddlr endeavors to safeguard user information to ensure that user account information is kept private. However, Huddlr cannot ensure the security of any information you transmit to Huddlr or guarantee that information on the Services may not be accessed, disclosed, altered, or destroyed.
  • Please do your part to help us. You are responsible for maintaining the secrecy of your account information, and for controlling access to emails between you and Huddlr, at all times. Your privacy settings may also be affected by changes the social media services you connect to Huddlr make to their services. We are not responsible for the functionality, privacy, or security measures of any other services which you use or link to when using the Services.

5. Determining and Sharing Location

Determining your location:

  • The Services deal with location, so in order to work, the Services need to know your location. Whenever you open and use/interact with our apps on your mobile device or go to one of our Sites, we use the location information from your mobile device or browser (e.g., latitude and longitude) to tailor the Services experience to your current location. Also, the Services use your mobile device’s ‘background location’ to provide the Services, including sending you location-relevant notifications. An application runs in a ‘background location’ if it is still functioning even though it is not the application that is displayed on your phone’s screen. An example of an application running in a ‘background location’ is a navigation application that continues to provide real-time directions while you check your e-mail. If you have ‘background location’ turned on, the Huddlr app will, from time to time, tell us about your device’s location even if you are not directly interacting with the application, including when the application is not activated by you. You may disable ‘background location’ by accessing Huddlr’s settings and switching “Location Service – Status” to off.

Sharing Location with the Huddlr app:

  • Your location data is shared with the friends with whom you have added as a friend on Huddlr in various use cases (e.g., when you arrive or leave an event that you have RSVP’ed to, you are listed as at the location of the event to other guests on the list). The location data so shared is provided only when you arrive and depart a specific location. This ‘proximity sharing’ is turned on by default in the application, and your location data, at a proximate level, is shared with your Huddlr friends and is updated from time to time using your background location (e.g., you may be listed as nearby on the send to page of another user who is nearby).

6. Your Choices

Your account information and profile/privacy settings:

  • You may update your account at any time by logging in and changing your profile settings.
  • As noted above, you may not opt out of Services-related communications (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the Services, technical and security notices).

How long we keep your user content:

  • Following termination or deactivation of your account, Huddlr, its Affiliates, or its Service Providers may retain information (including your profile information) and User Content for a commercially reasonable time for backup, archival, and/or audit purposes. We and our Service Providers reserve the right to retain User Content necessary to maintain full functionality for other users.

Device information:

  • Certain features of the Services require access to your device's native phonebook and image storage applications (e.g., to find friends). If you choose to find friends, the names and phone numbers in your device’s native phonebook will be transmitted to Huddlr. If you later decide to revoke your consent and prevent us from continuing to access your phonebook and image storage applications, you can do so by either changing the settings on your device, if this settings option is provided by your device operating system, or by following the standard uninstall process and removing our Services from your device. On iOS devices, you can grant or revoke your consent at any time and prevent us from continuing to access your phonebook and image storage applications by changing the settings on your device.


  • When you first launch any features of our Services that collect location information, you will be asked to consent to our collection of this information. If you initially consent to our collection of location information, you can subsequently stop the collection of this information by changing the preferences on your mobile device or in the Huddlr application settings. If you do so, certain features of our Services will no longer function. You may also stop our collection of location information by following the standard uninstall process to remove our Services from your device or by logging off from the device. Users can also selectively turn location information transmission off for specified Users via a block/remove feature. Location information, however, may not be turned off on for specific events.


  • Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our website.

Push notifications/Alerts:

  • Huddlr may send push notifications or alerts to your device. You can deactivate these messages at any time by changing the notification settings on your device (iOS).

7. Children’s Privacy

Huddlr and its Service Providers do not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to register for the Services. The Services and its content are not directed at children under the age of 13. In the event that we learn that we have collected personal information from a child under age 13 without parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us.

8. Other Web Sites and Services

We are not responsible for the practices employed by any websites or services linked to or from our Service, including information or content contained within them. Please remember that when you use a link to go from our Service to another website or service, our Privacy Policy does not apply to those third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link on our website, are subject to that third party’s own rules and policies. In addition, you agree that we are not responsible and do not have control over any third-parties that you authorize to access your User content. If you are using a third-party website or service and you allow them to access your User Content you do so at your own risk.

9. How to Contact Us About a Deceased User

In the event of the death of a Huddlr User, please contact us. We will usually conduct our communication via email; should we require any other information, we will contact you at the email address you have provided in your request.

10. How to Contact Us

If you have any questions about this Privacy Policy or the Services, please contact us.

11. Changes to Our Privacy Policy

Huddlr may modify or update this Privacy Policy from time to time, so please review it periodically. We may provide you additional forms of notice of modifications or updates as appropriate under the circumstances. Your continued use of Huddlr or the Services after any modification to this Privacy Policy will constitute your acceptance of such modification. Huddlr may require formal consent to future modifications to this Privacy Policy before you can continue to use the Services.